Banyan Tree Is Selling Phuket to UK Buyers, and the Pitch Is Right.
Banyan Group Residences took its Phuket branded residences to London last week, showing UK buyers three beachfront collections on Bang Tao for the first time. The pitch was Phuket as a safe place to own a home in uncertain times. It is the right pitch, and it matches what I see on the ground.
The showcase ran on 7 and 8 October at the London Hilton on Park Lane. It followed what the group calls a record first half for sales, strongest at the top of the market. For a UK buyer the point is simple: a Banyan Tree home on Bang Tao Beach is now being sold in London.
What Banyan Tree took to London
Three small collections, all on or beside Bang Tao Beach:
| Collection | What it is | Residences |
|---|---|---|
| Nerea | Three-bedroom duplexes between the Laguna lagoons and the beach, each with a private pool and a home gym | 6 |
| Oceanus | Absolute beachfront residences with private pools, up to 768 square metres | 16 |
| Varuna | Four-bedroom beachfront townhouses with a private lift and a rooftop pool facing the sunset | 8 |
Five of the sixteen Oceanus residences have sold. The group says one of them is believed to be among the highest value condominium sales recorded in Phuket.
Every owner gets Sanctuary Club membership. That covers privileges at Banyan Group hotels worldwide, RAVA Beach Club and Laguna Golf, a concierge, and a year of property management and insurance at no charge. Owners who want to let the home while they are away can opt into Banyan Living, the group’s own rental and management service.
The group expects to launch up to £750 million of new luxury projects in Phuket over the next two to three years. It cites Savills’ 2025-26 branded residences report, which ranks it first in Asia and fifth in the world.
Why Phuket branded residences suit a UK buyer
Stuart Reading, the group’s managing director, framed it as lifestyle, long-term appeal and infrastructure that already works. The last of those is the one I would underline. A branded residence is a home with a hotel’s staff behind it. If you are here for two months a year, someone is looking after the other ten.
It also fits a shift I have watched build over the last few years. More of the people I meet, as buyers, as contacts, and at the sauna, come to Phuket for their health. Some stay a month or two. Some have moved here for it. They come from Singapore, Hong Kong, Europe and America. A duplex with its own gym, a short walk from the sea, is built for that buyer.
The UK side gets easier this month too. Virgin Atlantic’s direct Heathrow flight starts on 18 October, and I have written about what the direct London flight means for Phuket property. One flight changes how often a UK owner actually uses the place.
Banyan Group has not published prices, and the sales figures are its own.
From Park Lane to the beach
A showcase in Park Lane is where you meet the brand. The decision gets made standing on the sand at Bang Tao, working out which way the terrace faces.
I work with Banyan Group Residences, so I can take you through all three collections in person when you are here. I can set them beside each other, and beside what else is on the bay, so you know why you chose the one you chose. I can introduce a good lawyer, and I stay with you through to handover. My fee is paid by the developer, not by you.
What it means for a buyer
Choose how you want to live before you choose the building. A duplex between lagoon and beach, a beachfront residence and a townhouse with its own roof are three different lives. Settle that first. Then ask how each one is titled, because a condominium and a townhouse are held differently in Thailand. I have covered how foreign freehold condominium ownership works.
Small collections do not wait long. Six, sixteen and eight residences, and five of the sixteen already sold. If you are visiting this high season, put these on the list for this trip rather than the next.
Decide whether you are buying to use or to let. Banyan Living is an option, not a condition. Ask how it works before you choose, because it shapes how much of the year the home is yours.
What it means for an owner
If you own on Bang Tao or in Laguna, a group with these plans is spending its own money to put your stretch of coast in front of UK buyers. That is good for you. Some of the buyers who fly in for a branded residence will look at what else is on the bay. A finished home they can walk around today is a real offer to them. If you are thinking of selling, have yours ready before high season brings them.
The read
Banyan Tree took Bang Tao to London and made the case well. The collections are small, the brand is established, and the buyers it is talking to are the ones I see arriving. If you were at Park Lane, or wish you had been, the next step is the beach.
Weighing a branded residence on Bang Tao? Message me on WhatsApp: +66 93 760 8561
Source: Banyan Group Residences, as published in “Banyan Group Residences showcases Phuket luxury homes to UK buyers”, The Star (ad feature by SWNS), 29 September 2026. Sales figures, the £750 million launch plan and the Savills ranking are as stated by Banyan Group Residences; no prices were published. The flight date is from my earlier post. The observations on wellness and long-stay buyers are my own conversations, not transaction data.
Rex Butler, Managing Director, Butler Estates. This is general market commentary, not legal, tax or investment advice.